Gang Gang Cafe Redesign
Client- Gang Gang Cafe and Bar
Individual Project
2021
For this project, we worked with Gang Gang Cafe and Bar a lively place to enjoy food, drinks and most importantly live music. It is a hub for families, uni students and all members of the community to come together and enjoy live music, each others company and food and beverages. They asked for a logo redesign in addition to a poster series and social media tiles.
Moving from initial sketches to more refined designs was a feedback session that gave insight into the possibility that the new iteration was leaning more towards the Cafe side of the venue rather than encompassing all aspects of it.
Taking this feedback into consideration a more broad logo mark was experimented with. Also with a chosen colour palette that reflected the fresh and natural aesthetics of the venue.
Developed Logo
After iterations and feedback from peers and professors, a more simplified dynamic logo was created. Using a bright and natural colour palette that reflected the roots of their previous logo and patrons aided in a lighter appearance.
A poster series was created to highlight how the new brand identity would appear in different forms
Social Media Tiles
To further express how the new visual identity would be utilised within different aspects of Gang Gang, social media tiles were created. One stand alone tile and a carousel series.
A carousel series was created to visual how the new brand identity could apply within a multi-post format.
